Wear The Memories
Postcards Perfect celebrates Florida's rich culture through swimwear designed for your best adventures. Born in Tallahassee, we draw inspiration from a lifetime exploring Panhandle beaches all the way down to the Keys.
Our swimwear is made for people who love to explore and embrace new experiences. Each piece is designed to become part of the memories you're making, whether that's discovering a hidden spring or watching the sunset from a new coastline.
My childhood was spent exploring and falling in love with my home's diversity. Weekends were spent jet skiing along 30A, driving down to Palm Beach for the resorts, or hitting Amelia Island for a different coast's adventures along the Atlantic. Closer to home we would swim in crystal-clear springs with manatees, kayak near alligators, and dirt bike through pine and oak forests.
My father's stories of his childhood in Florida helped shape our Postcard vision. Working at his grandfather's boatyard in Panama City, snorkeling in the Keys, and watching rocket launches at Cape Canaveral. My mother's creative eye taught me to see Florida's natural beauty as something extraordinary.
These experiences shaped who I am and became the foundation of Postcards Perfect—honoring the state that raised me and opened my eyes to adventure.
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Ellen Claire
Florida Born, American Made
Florida has been shaping American culture since 1565, when Spanish explorers founded St. Augustine—the nation’s oldest continuously inhabited city. This sun-soaked state has long been a vibrant crossroads where Spanish, Cuban, Southern, and Indigenous influences collide, creating a unique tapestry that’s as bold and diverse as its endless coastlines.
Florida didn’t just pioneer resort wear; it invented the very idea of tropical leisure. Picture the glamorous Mediterranean Revival architecture of Coral Gables and the Art Deco splendor of Miami Beach—these weren’t just buildings, they were blueprints for effortless elegance that still inspire global fashion and design today. From the pastel hues of Key West bungalows to the swaying palms of Palm Beach estates, Florida set the standard for what it means to unwind in style, blending comfort with a dash of exotic flair.
That’s why Postcards Perfect exists: to peel back the layers, showcase Florida’s true depth, and reclaim its cultural legacy through apparel that honors the past while fitting seamlessly into modern life. We’re not just selling clothes—we’re sharing stories, one resort-inspired design at a time, inviting everyone from lifelong Floridians to wide-eyed visitors to celebrate the real magic of the Sunshine State.